Running a successful business isn’t easy, especially if you are a small-to-medium outfit competing with bigger players:
- There’s so much to learn.
- You have limited resources.
- Mistakes can be costly.
Against this backdrop, where do you even begin?
The truth is, you can’t read everything out there – even the free guides that are chock full of useful information. However, you can optimize your time to maximize the impact of your efforts.
Below are six terrific resources to get you started:
1. The PCI Assessment Guide
This may seem like an odd place to start. After all, you want to grow sales – not focus on “becoming PCI-compliant.”
Yet, boosting sales and safeguarding your business are actually two sides of the same coin. The more secure your payment environment becomes, the easier it is to attract and keep customers.
In fact, none of the following tips really matter if your business isn’t already PCI-compliant. So, we recommend starting with this useful resource.
2. The SBA Business Blog
Maintained by the U.S. Small Business Administration, the SBA Blog should be your “go to” resource for any questions you have about incorporating a company, crafting business plans or developing marketing strategies. The only drawback is that there is so much information to cover.
To make researching easier, use the following Google search syntax (minus the parentheses, quotes and brackets): “site:sba.gov [your keyword(s)]”
3. The Straight North Blog
It’s nearly impossible to grow your business without an online presence – even if you aren’t a traditional e-commerce SMB. This is where the Straight North Blog comes in. Learn everything you need to know about:
- Online marketing
- Search engine optimization
- Web design
- Generating traffic
4. Payment Acceptance Infographics
Have questions about accepting online payments? Need help with data security? These powerful infographics provide quick overviews of how to safeguard your users’ information and keep customers happy. Learn about everything from hosted payment pages to interactive voice response to recurring billing.
If you need to delve deeper into any of these topics, check out the next resource.
5. The BluePay Blog
BluePay covers every payment-related topic under the sun. Updated frequently, the BluePay Blog can help you understand:
- The best ways to attract more charitable donations.
- How to boost sales conversions within your business.
- Different strategies for reducing credit card fraud.
- The latest developments in mobile payment technology.
6. Payment Modules for Popular Business Software
There are millions of tools designed to help you grow your business, but knowing which ones to choose can be challenging.
You could always ask the vendors, but they’ll invariably tell you that their products are the best.
Fortunately, the heavy lifting has been done for you with the development of payment modules for some of the most popular business solutions in the world. These tools work out of the box, requiring zero programming skills.
Want More Resources to Grow Your SMB Business?
The aforementioned tools are only scratching the surface. As already mentioned, there are countless resources out there from which to choose.
We hope that the ones highlighted above are enough to get you started. Though if you want additional help, don’t hesitate to contact our merchant services team today.
If you’re already a BluePay customer, be sure to check out our free online video tutorials.