Webiquity: Why Your Business Needs a Strong Online Presence

Local Business Advertising on the Internet  Is the idea that small businesses should have a strong online presence just a trend, or is there something more to it? Webiquity created this infographic to show just how important it is for small business owners to be tapped into all things internet. The combination of your company website, social media, review websites and your site’s mobile responsiveness determines the level of success that any given business will have. This infographic answers many questions you might have about the impact having an online presence can have on your busi...
Read More

Webiquity: Five Reasons Your Website Must Be Mobile-Friendly

Simply having a website doesn’t guarantee success. When consumers research and purchase products and services online, they expect your website to work perfectly and quickly on any device, regardless of screen size. Search engines like Google have also been changing ranking criteria algorithms that give favor to mobile-friendly websites. That means sites that have not been optimized for smartphones and tablets will be more difficult to find. Mobile isn’t a trend; it’s here to stay. Here are the top five reasons your business needs a mobile-friendly website sooner rather than later. #1...
Read More

Webiquity: How to Win Over Customers with Your Website

Visiting a company’s website for the first time is much like a job interview. You have a short amount of time to make a good impression on visitors and then convert them to paying customers. To do that, your business needs a truly magnificent website. Here are a few simple, yet effective rules to keep in mind when designing or redesigning your website. Obey the seven-second rule. It takes just seven seconds to make a first impression. Customers should be able to understand the purpose of your website and the navigation of it within the first seven seconds of their visit. If this takes mo...
Read More

Webiquity: Free Ways to Promote Your Business Online

Marketing is about connecting with people and creating a loyal following. Fortunately, you don’t have to invest a lot of money in order to build awareness of your business. In fact, there are many ways to do it well and for free! Marketing early on and often allows you to assess what your market needs, what you can offer the market and how your business stands out from the competition. Your efforts will also help you get to know your target audience so you can refine future marketing efforts. Collaborate with other online businesses. Advertise on their sites and vice versa. Ask them to g...
Read More