Simply having a website doesn’t guarantee success. When consumers research and purchase products and services online, they expect your website to work perfectly and quickly on any device, regardless of screen size.

Search engines like Google have also been changing ranking criteria algorithms that give favor to mobile-friendly websites. That means sites that have not been optimized for smartphones and tablets will be more difficult to find.

Mobile isn’t a trend; it’s here to stay. Here are the top five reasons your business needs a mobile-friendly website sooner rather than later.

#1 – More than half of all internet searches are done on a mobile device. Google recently revealed that consumers do more searches on their mobile devices than desktop computers and laptops. In fact, mobile devices now account for more than 50 percent of searches, with most from smartphones and tablets.

#2 – Mobile-friendly websites rank higher when Google searches are done on mobile devices. Google also recently announced that non-mobile web pages are now penalized in mobile search results. While Google did not disclose their algorithm, we know their primary goal is to provide the most user-relevant search information and experience.

This is Google’s way of encouraging businesses to have mobile-friendly websites. Without one, your company’s mobile-search rankings will drop lower, resulting in fewer searchers finding your website.

Use Google’s Mobile Friendly Test to see if your website meets Google’s mobile requirements.

#3 – More than four out of 10 mobile users are likely to take action. Google has also reported that 44 percent of all people who searched on a mobile device took action on the product or service they searched.

#4 – Mobile-friendly websites load six times faster than traditional websites. With people’s attention span shorter than ever, a quick loading site is a great marketing advantage. A properly designed mobile website will load six times faster than a traditional website on a mobile device.

#5 – Mobile websites offer a better user experience and engagement. Simply put, primary websites are not designed for an experience on a small screen. A well-designed mobile site reduces the need for scrolling and enlarging, allowing visitors to act quickly.

Find out how Webiquity’s tools, technology and expertise can help you create a mobile website and strategy for your company.